Privacy Policy

West-Riding.co.uk (the “Site”) is owned and operated by West-Riding.co.uk (trading as West-Riding.co.uk), company number 9881860, located at 35 High Street, Uppermill, Saddleworth, OL3 6HS (“West-Riding.co.uk,” “we,” or “us”). This Privacy Policy explains what personal information we collect from you, how we use it, and your rights regarding that information. We are committed to ensuring your data is secure and regularly review and update this policy to comply with the Data Protection Laws in effect in the United Kingdom (including the Data Protection Act 2018 and the 2016/679 General Data Protection Regulation (“Data Laws”)).

We are the data controller for the personal information collected via or in connection with the Site.

What personal information do we collect on the site?

We collect personal information from you when you provide it directly to the Site, when you use our Site and services, and when we provide services to you. This information may include:

Information You Provide to Us:
- your name, email address, phone number
- address and postcode when using the Site
- information for marketing and selling your property
- information to view, offer on, or purchase a property

Interaction Records:
- records of interactions with us (e.g., phone calls related to your property sale/purchase)
- calls made to and from us for quality control and training purposes

Identity and Legal Documents:
- information and identity documents provided for Know Your Customer and anti-money laundering checks and reports

Technical Information:
- IP address and a record of your interactions with the Site

What do we use this personal information for?

Depending on how you use our Site, your interactions with us, and the permissions you provide, we use your personal information for:

Providing services to you (e.g., estate agency, working with lenders, etc.)
Managing our business risks
Fulfilling your requests and maintaining accounts
Carrying out our obligations and exercising our rights under contracts
Personalising content based on your interests
Analysing Site usage and improving our services, as well as developing new services and products
Sending marketing messages (where permitted)
Complying with our legal and regulatory obligations (e.g., fraud prevention)

Basis for processing your data

We process your data based on your consent when you use our services (e.g., creating an account, instructing us to sell your property). This consent is given when you choose to enter our Site or in person and in hard copy when you become a client. You can withdraw consent at any time, but this may limit our ability to provide certain services.

We may also process your data based on our legitimate business interests (e.g., analysing Site performance) or when necessary for performing our contract with you, including dealing with third parties as instructed on your matters.

Marketing & Advertising

If you opt-in for marketing, we may send you tailored marketing via email, SMS, or post. You can unsubscribe from marketing messages at any time by clicking the ‘unsubscribe’ link in emails or writing to us.

Additionally, we may use cookies and other technologies for tailored advertising on third-party Sites or social media platforms. You can manage your cookie settings through your browser or on these third-party Sites.

Who do we share this personal information with?

We share personal information with third parties in the following cases:

Service providers who assist us in offering our services (e.g., technical support)
Our professional advisors, business partners, and financial service providers
Solicitors/Lenders involved in your property transactions
Fraud prevention and detection agencies
Law enforcement or governmental authorities when required
In the event of our business development, expansion, share, or asset sales, we may disclose your personal data to potential buyers
Other third parties with your consent or where legally permitted

Storage and deletion of your data

Our Site is hosted by Google, and it may use international service providers, meaning your personal information may be processed outside Europe. We will ensure appropriate safeguards are in place to protect your privacy.

We retain your personal data as needed for future transactions, regulatory requirements, or legal claims. If you wish to delete your account, please contact us. However, some data may be retained for legal purposes (contract law requires us to hold certain data to cover the term of potential liability, 6 years after termination of our working for you) and for handling any complaints in the unlikely event you have any.

Users under 18

Our Site is not intended for anyone under 18. We do not knowingly collect personal information from individuals under the age of 18.

Cookies

We use cookies and similar technologies to enhance functionality, measure performance, and deliver targeted advertising. Please see our Terms of Use of the Site.

Your rights

You have certain rights regarding your personal information, including:

The right to access, correct, and request the deletion of your data
The right to object to certain data processing activities, including marketing

To exercise these rights, please contact us. You may also contact the UK’s supervisory authority, the Information Commissioner’s Office, or your local authority if you have concerns.